Apple is famous for their technologies that seem to stay one step ahead of the game, and they didn’t falter on that with their introduction of wireless earbuds they dubbed, “Airpods”. These completely wireless earbuds connect to your phone via Bluetooth and users can listen to their favorite music or podcast hands-free.
When the iPhone 7 was released in 2016, customers were shocked to see that the phone no longer had a standard audio jack. Apple explained this change by saying, “More people are moving towards wireless headphone technologies, the audio jack is simply outdated.” What customers didn’t know was that was Apple’s way of setting the stage for their newest product, “Airpods”. The original Airpods were released in mid-December of 2016, but the product didn’t take off like the company had hoped. This could have been due to the increased rate that Apple was introducing new products like their next generation of the Apple watch, a new iPad, a couple different Macbook Pro models, and a first-time record of 3 different iPhone models. The introduction of the Airpods was simply washed out by the well-known and popular Apple gadgets. It was poor timing for Apple.
Despite the announcement of the Airpods at an Apple Special Event in September of 2016, the product didn’t take off as the developers had hoped. But, with a few (mainly cosmetic) changes, Apple released the second generation of “Airpods” in late 2018, and the desired public reaction was achieved. Long-time Apple fans and newcomers were thoroughly impressed with the quality of sound, battery life, and function of the fully wireless earbuds.